Friday, February 8, 2013

Hoefler & Frere-Jones, type designers extraordinaire!

As my friend Tiffany Wardle de Sousa so aptly puts it,

"Fonts are not something that spontaneously appear or having anything to do with magic. There is a lot of work—blood, sweat, tears, hair, etc.—which go into making them. The sooner you come to terms with this the sooner you'll understand that you get what you pay for."

She posted on Facebook with a link to this, the page describing and showing the newest H&FJ creation, Landmark. Type design: More than meets the eye, no? (You should explore the links all over that page—lots and lots of information about this gorgeous new typeface.

Of course, I would be remiss without again mentioning MY go-to typeface from these guys: Gotham.

H&FJ also have a blog that you'll want to bookmark.

I am positively gaga for Gotham!

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